Displaying items by tag: David Beckham

H&M is proud to announce an expansion of its long-term relationship with the sporting and style icon David Beckham. For Spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M, to create Modern Essentials selected by David Beckham. This new collaboration is a natural evolution of David’s relationship with H&M, following the unprecedented success of David Beckham Bodywear, and will allow men around the world to share in David’s globally recognised sense of style.

This autumn, David Beckham is introducing new styles and fresh trends to his David Beckham Bodywear range for H&M, again with a focus on comfort, fit and function. The collection launches globally on August 21 in all H&M stores that carry menswear, as well as online.

David Beckham will star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign will debut during the US Super Bowl on February 2nd 2014. In the action-packed plot, David is locked out of a photo shoot on a rooftop in just his underwear, with no way down. He has to go to any length to get to safety, performing all his own stunts in the process.