Displaying items by tag: Henry Alex Rubin

Do you remember the previous Volvo campaigns, in which we could see a hamster driving a truck over a slope or a ballerina dancing on a fast-moving truck? If so, then surely you know that from this manufacturer of trucks, we can expect everything. Now it’s time for yet another one - the new campaign for the Volvo FH!

Campaigns to promote new products have many different revelations. Some focus on a joke, others on how to best show the advantages of the promoted product. However, what Volvo has been concentrating on over a number of years, is the element of surprise. You have to admit it - this certainly is a trick that still works!

Volvo has surprised us many times, but this time they have gone beyond their own limits. After many spectacular tests, the time has come for yet another. In Spain, an incredibly well-filmed race was held. A red Volvo was chased after by a herd of 8 angry bulls from Guadalajara.