Displaying items by tag: business strategy

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

World Franchise Associates (WFA) is hosting another of its World Franchise Forums in the luxurious surroundings of the Grosvenor House Hotel by the Dubai Marina. Over 60 regional and international brands seeking development partners across the MENA region including Amazing Athletes, Brusters Real Ice Cream, Marcellina Pizza, Wooden Bakery, Abdul Al Qurashi, Spun Candy together with Planet Hollywood, Earl of Sandwich, Black Orchid Interiors, The Kase, Al Houda Group, Yam Yam To Go, Steak n Shake, Wayback Burgers, Atomic Ice and many more.

Starting a new business? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market – and how you will position yourself and develop a competitive strategy to overcome them. Porter’s 5 forces model of industry analysis is an excellent tool that could help you decide on strategy and ascertain whether your business may achieve success and profitability in a